A word from the chairman

Armed with the unfailing confidence of its partners and the ongoing commitment of its employees, Alliances Group is looking to the challenges of tomorrow with confidence.

Thanks to a rethought strategic vision, the Alliances Group is calmly looking to the future with a new business model in line with the new demands of the market:

• Adapting the product offering to suit household budgets, in particular by launching property programmes aimed at the middle class.
• Introducing a new business model that gives priority to subdivisions. This means shorter project cycles and a rapid return on investment. 
• Consolidating the Group's activities in sub-Saharan Africa to make it a major contributor to the Group's overall sales in the medium and long term.
• Acting as a service provider for turnkey property, hotel and service-sector projects on behalf of investors in Morocco and abroad, thereby capitalising on the Group's historic expertise and know-how.
• The application of a financing policy based on measured risk-taking and the monitoring of strict debt ratios and profitability indicators.

This new strategic vision is based on a solid, controlled development plan and sound fundamentals that will enable the Alliances Group to ensure sustainable profitability for its shareholders.

Reorganised around a committed management team, Alliances Group is breathing new life into its development and opening a new page in its history thanks to the confidence of its partners and shareholders, in order to continue to work for the development of the Kingdom and the Continent.

---