Creation of Alliances Group. Development of the service provision business.
Alliances Group, whose historic core business is setting up large-scale real estate operations and providing services on behalf of third parties (delegated project manager or turnkey contractor), has unique expertise and solid references.
With more than 30 hotels delivered on behalf of renowned partners, and major tourism and property projects completed, the Group has established itself as a leader in its field, and stands out for its policy of excellence and quality in all its areas of activity.
In 2001, the Group moved into property development, covering all segments, including low-cost housing, medium and high-standard residential accommodation and golf resorts.
Over the course of its activity, the Group has become the 2nd largest developer in Morocco, launching no fewer than 25 property projects across the country, representing more than 60,000 units. Now a major player in Morocco, Alliances Group is also confirming its internationalisation policy initiated in 2013 and marked by its penetration of the African market, particularly in Ivory Coast and Cameroon. Fully committed to sustainable and responsible development, the Group confirms its fundamentals and its ability to surpass itself in the service of its ecosystem, its customers and its partners.
Creation of Alliances Group. Development of the service provision business.
Exclusive agreement signed with ACCOR to build hotels in Morocco.
Signature of an agreement to build the Tangier Free Zone and the Sapino industrial zone.
Property development: Completion of the Al Qantara and Menzeh Nakhil projects in Marrakech.
Launch of Al Maaden project in Marrakech.
Launch of the social housing business with the creation of Alliances Darna.
February: Private placement with Moroccan and international institutional investors.
Launch of a 160,000-unit housing programme, including 110,000 social housing units.
Signature of an agreement with the government of Ivory Coast for a property programme
14,000 housing units.
IFC (World Bank) acquires a stake in the company.
Signing of an agreement with the State of Cameroon to build 8 regional hospitals and 800 homes.
Launch of a restructuring plan to strengthen the Group's fundamentals.
Near completion of the Group's restructuring plan.
Launch of new projects in Morocco and Africa.
Delivery of the first homes in Ivory Coast.
The Group adopts a new business model. Launch of several projects in Morocco by Alliances Darna and Alliances Créations.
Creation of the Alliances Résidences brand dedicated to the Medium Standing segment
Launch of new projects dedicated to the direct housing support programme