A new vision for the future

A WORD FROM THE CHAIRMAN

Reorganised around a committed management team, Alliances Group is breathing new life into its development and opening a new chapter in its history thanks to the confidence of its partners and shareholders, so that it can continue to work for the development of the Kingdom and the continent...


Alami Lazraq – Founding Chairman

THE GROUP'S ACTIVITIES

As a diversified group in Morocco, we are committed to excellence in real estate and services. Our high-quality real estate projects and our contribution to the industrialisation of the country demonstrate our leadership in economic development, while remaining committed to sustainable development and social responsibility. By exporting our expertise to Africa through Alliances Services, we are strengthening our reputation in these sectors.

KEY FIGURES

70+

REAL ESTATE PROJECTS

72 000+

UNITS DELIVERED

300+

EMPLOYEES

30

YEARS OF EXISTENCE

HISTORY OF ALLIANCES GROUP

Alliances Group, whose historic core business is setting up large-scale real estate operations and providing services on behalf of third parties (delegated project manager or turnkey contractor), has unique expertise and solid references.

With more than 30 hotels delivered on behalf of renowned partners, and major tourism and property projects completed, the Group has established itself as a leader in its field, and stands out for its policy of excellence and quality in all its areas of activity.


  • 1994

    Creation of Alliances Group. Development of the service provision business.

  • 1996

    Exclusive agreement signed with ACCOR to build hotels in Morocco.

  • 1999

    Signature of an agreement to build the Tangier Free Zone and the Sapino industrial zone.

  • 2001

    Property development: Completion of the Al Qantara and Menzeh Nakhil projects in Marrakech.

  • 2006

    Launch of Al Maaden project in Marrakech.

  • 2007

    Launch of the social housing business with the creation of Alliances Darna.

  • 2008

    February: Private placement with Moroccan and international institutional investors.

  • 2010

    Launch of a 160,000-unit housing programme, including 110,000 social housing units.

  • 2013

    Signature of an agreement with the government of Ivory Coast for a property programme of 14,000 housing units.

    IFC (World Bank) acquires a stake in the company.

  • 2014

    Signing of an agreement with the State of Cameroon to build 8 regional hospitals and 800 homes.

  • 2015

    Launch of a restructuring plan to strengthen the Group's fundamentals.

  • 2017

    Near completion of the Group's restructuring plan.

    Launch of new projects in Morocco and Africa.

    Delivery of the first homes in Ivory Coast.

  • 2018

    The Group adopts a new business model. Launch of several projects in Morocco by Alliances Darna and Alliances Créations.

  • 2021

    Creation of the Alliances Résidences brand dedicated to the Medium Standing segment.

  • 2024

    Launch of new projects dedicated to the direct housing support programme.